When building a product make sure to think hard about your demographic. The common mistake is to try and hit all your demographics at once and not putting much effort behind any one of them.
From a product perspective, the product is likely to become marginal in all the demographics with this approach and the feedback is so diverse the development of the product now becomes hindered. It actually creates a cycle that is hard to break.
hit all demographics -> feedback from all demographics – > develop to all demographics –> hit all demographics –> Rinse and Repeat
Result is not a product that is everything to everyone but a product that is marginal to everyone.
Focus on one demographic while sampling others to gain analytics that an educated decision can be based on resulting in a much clearer direction.