Here are some quick tips to make your next trade show a great one!
Good Booth: Don't need to spend a lot of money but do need to stand out. Practice setting up prior to shipping to the show. Be sure to allow plenty of time for shipping to eliminate stress.
Booth Location: Helpful if you sponsor
Food: Key in drawing people in - sparkling wine and sandwiches
Hostess: Necessary for an international trade show
Speak at every show: Almost the most important part. Traffic really picks up after a speech.
Sponsor: Great advertising, excellent opportunity to getting a good spot.
Cocktail party: Invite only but have invites at the booth for impromptu invite.
Systematically capture all leads: Wordpress has a plugin for SalesForce
Follow up on all leads: Analyze all leads and identify who should follow up and how. Needs to be timely.